Brief
How do you tell a compelling story about digital testing and experimentation inside one of the world's most revered public institutions? How do you convey the weight and importance of those efforts when all the action is hidden behind computer screens?
Working with Optimizely and the BBC’s Experimentation Team, we crafted this customer film and a series of 30-second shorts to evoke the transformative power of experimentation.
"I think this is key to a lot of what the BBC is trying to do over the next few years — be bold, don’t be afraid. Try something that’s way out there. Try something that you’re uncomfortable with. That’s when something interesting happens. Al Boley, Digital Product Manager, BBC
